Bytecraft Entertainment joins forces with Philips Entertainment
Bytecraft Entertainment is thrilled to announce that it has been appointed as Project Partner to represent the new and highly exciting Philips Entertainment Group in Australia.
When Royal Philips Electronics acquired Selecon last year, the company joined Vari-Lite and Strand Lighting in the newly formed Philips Entertainment sector of the world’s largest lighting company sharing the collective goal to meet the specific needs of our entertainment community.
Philips Entertainment group has since invested heavily in new product and market support to meet the demands of lighting designers, technicians and audiences while delivering on environmental responsibilities. Recognising the demands and growth opportunities in the Australian market Philips Entertainment has appointed Bytecraft Entertainment as their Project Partner.
As such Bytecraft Entertainment will be responsible for Strand Control project solutions and have access to all the Philips Selecon entertainment and display lighting lines to best meet the needs of Australian customers.
Jeremy Collins, GM for Philips Entertainment comments, ‘This reorganisation recognises the long association that Bytecraft has with our Strand Lighting business. They provide the skilled engineering support required to deliver the more advanced stage and studio systems for which Strand has had a long and successful worldwide reputation, such as the current multi-million dollar Doha Convention Centre currently being installed in Qatar.
Now as Philips Entertainment partners the existing Selecon network have access to a whole new range of products with which to support their customers. As we look forward to delivering exciting new solutions under the Strand and Selecon brand through 2010 our customers will be well served by these knowledgeable and dedicated entertainment lighting professionals.’
Naturally all the staff at Bytecraft Entertainment are excited about this huge opportunity and look forward to growing the business alongside Philips Entertainment.
For more information please contact Darren Irving via email dirving@byteent.com.au or +613 8710 2555.
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